No matter the quality of the presentation of your website or how convincing you sound, if your website is not converting properly then something must be wrong.
A website that just looks good and has no substance to it will only see the occasional buyer, and those buyers may return for refunds down the line.
Being able to draw a crowd is always a good thing – but being able to clear a deal is even better. Even if your website is missing just one basic feature, you could be costing yourself hundreds if not thousands of dollars every year in missed revenue and sales!
However, even the smallest changes to your website can make a huge difference to the efficiency and conversion process that your website goes through. If you are looking for obvious ways to keep your website simple – so obvious that you may not actually be using them – then why not consider making sure that your website has all the following features;
A simple design is far more important than flashy videos and pop-up features. If your website is easy to navigate and move around, then it will retain the user for longer. People get angered by websites that are clunky or resemble a maze so make sure that you don’t let this become an issue for you in the long-term.
A website that is overwhelming will push users away, not to it. Don’t think that all of your users are going to be as good as your web designer at working out how to use websites – most of your visitors might not have a clue, so keeping it simple is much simpler and safer!
Strong, Efficient Content with Call-to-Action
One thing all websites need is good content. As long as your website is pushing forward unique, high-end content that is actually true and puts what you are asking for in a good light you should see success from your content.
Your product descriptions should be nice and simple, your service pages clean and smooth without too much waffle or filler. Efficient content beats sales nonsense, so make sure that you address this ASAP.
Make sure that your website has at least one lead generation tool like a subscription newsletter or a way to keep updated with you in some capacity. This can really help efficiency as it delivers a back-end reason for your customers to return time and time again.
Taking steps to ensure the safety and strength of your business is going to be incredibly important – there is nothing out there that can make your life far more efficient and simple than having an efficient website that does not talk nonsense and just converts!