Keeping up with the SEO Trends

  • Why You Should Keep Your WordPress Website Updated August 5, 2015 https://cloud8.co.uk/wp-content/uploads/wordpress-updates-628x353.jpg If your website is built on WordPress then read this For anyone who is trying to manage their business, it’s very important that they find a way of doing it in a professional and comfortable manner. However, this extends to all parts of the business; it could be someone who is trying to manage the […] More Google and SEO Clarity – At Last! July 20, 2015 https://cloud8.co.uk/wp-content/uploads/mobile-friendly-responsive-websites.jpg Google officially recommends your site to be mobile ready For quite some time now businesses have been dealing with the situation that Google was about to release a new set of algorithms that were going to cause an earthquake across the SEO world. To avoid this problem from occurring in the future, the massive search […] More How To Present Yourself to Gain Clients June 15, 2015 https://cloud8.co.uk/wp-content/uploads/first-impressions-count.jpg As we all, first impressions and how you come across as two absolutely vital factors of being involved within the world of business. Looking to get new clients? Then you aren’t likely to get anywhere if you just push along and hope for the best; instead, you will find that presenting yourself in the right […] More Are keywords losing their power? May 28, 2015 https://cloud8.co.uk/wp-content/uploads/meta-keywords-density-628x353.jpg It’s time to take another look at how your site is being ranked How long have you been involved in internet marketing? If it’s been more than, say, five minutes you will no doubt have heard or read someone tell you just how important keywords are. Without them, so the legends say, you are guaranteed […] More Creating A Good Logo April 16, 2015 https://cloud8.co.uk/wp-content/uploads/logo-design-628x353.png Here are a few great tips to bear in mind when creating your company logo One thing that any business needs to have today is substance – it needs to have something more to it than a fancy design and some buzz words thrown in for good effect. One thing that falls into this category, […] More Boost Your Blogging Power With 3 Vital Changes February 5, 2015 https://cloud8.co.uk/wp-content/uploads/blogging-blog-business-628x353.png Your own blog – Just a few simple changes! Unless you have just awoken from a Walt Disneyesque cryogenic slumber, you may be aware that blogging is a thing now. We no longer look to the “expert” journalist in some red top newspaper to give us information – today; we look to the web and […] More The Best Ways To Attract Local Business November 29, 2014 https://cloud8.co.uk/wp-content/uploads/leaflet-distribution-brighton.jpg Need to attract more local customers? While for many people the race to be at the top of the online rankings for specific keywords is very much on, this race can soon leave behind your most valuable customers. Having an online profile will help you conquer as far as you can possibly go depending on […] More Jen the Roo Events – Entertainment Agency October 14, 2014 https://cloud8.co.uk/wp-content/uploads/jen-the-roo-events.jpg Spectacular acts and global artists showcased on this superb new site Cloud 8 are really pleased to have been working together with the fabulous Jenny the Roo on her brand new web site Jen supplies amazing acts, decor and production services to your corporate event or private party – making it an occasion to remember! […] More Do you want to be Uptown Top Ranking? October 11, 2014 https://cloud8.co.uk/wp-content/uploads/search-engine-optimisation-marketing-web-628x353.jpg A few effective SEO tips that pay off! While SEO is one of the most commonly discussed sectors within the online marketing industry, it goes hand-in-hand with many other parts that you may not have even considered. For example, your websites actual design can have as much of a bearing on your ranking with the […] More Keeping up with the SEO Trends

Not appearing high enough on the Search Engine results?

SEO is one of the most prominently used and lauded online marketing strategies out there. Not only is it incredibly effective, but you don’t need even to be the top name on the list to make money from it. Indeed, the majority of people on the front page will see results fairly quickly. In 2013, we saw a variety of changes come to the SEO world that completely altered the experience. In the eyes of some, this was a good thing – in the eyes of others, this was not so good.

Many people had spent thousands on SEO campaigns built around keyword usage and heavy levels of spamming to try and make sure they got the volume of searches they required. Today, thanks to the Google Panda update, this is no longer the case. Panda rewards good content, like any search engine should, and left many people who had abused the keyword system too much with very little left that they could actually do to repair their reputation.

Constantly changing

Likewise, the Hummingbird update came later and made a huge difference as well. It completely updated the way that keywords are read and how searches are actually understood, enhancing the long-term usability of search engines as a whole. However, this is just the changes that happened in 2013!

2014 has seen some big changes as well, with the main introduction of Google+ really becoming a big part of the online world. It helps to increase your search engine ranking, equally as much as Facebook in the modern world. If you want to make sure that your business is performing to the very peak of its abilities, you need to be looking into using Google+!

Social Media and SEO

In fact, social media in general has become far more related to SEO than we ever thought it would have done. It’s a huge part of internet marketing, but it and SEO go hand-in-hand. All of your profiles conjoined together linking back to the one website? This is incredibly powerful. It’s something that lots of businesses are beginning to turn to and it’s really helping their SEO campaigns – if you aren’t doing this, you should maybe look into finding somebody who can do it for you.

The entire marketing canvas has changed in the last few years alone. New ideas appear, some old ideas vanish – but SEO is still here, and if you aren’t using it in the manner that the 2013 updates suggest then your internet usage is going to need an incredibly drastic overhaul, this is a certain fact.

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