Google officially recommends your site be mobile ready
For quite some time now businesses have been dealing with the situation that Google was about to release a new set of algorithms that were going to cause an earthquake across the SEO world.
To avoid this problem from occurring in the future, the massive search engine finally released some key details about what SEO is going to look like following the introduction of responsive web design and mobile sites having more of a part to play than they ever have before.
In the past, the advice given out by Google has been a massive contradiction of itself and therefore became a significant challenge for people within search engine optimization and web design firms to get things right the first time of asking. To make sure that this can happen in the future, it’s important to understand that;
- A site that has a separate mobile and desktop version is going to be ranked far worse than before – now, it’s all about having a magical all-in-one solution in the form of a responsive website
- These sites will instinctively produce the mobile or desktop version depending on what device visit the site, and this is seen as the most modern and effective way of delivering the quality needed. To make sure that your site will continue to progress and grow in the right way, you need to make sure it’s running on the responsive model – more than ever, as Google will now smite down websites that don’t follow this path!
Give Cloud 8 a call to help you get a responsive approach set up. It takes time and patience, of course, but you need to have the right mentality to get it right in the first place. This takes time and a lot of effort and will require you to probably find a specific designer as not everyone is doing responsive pages at the moment. Getting this set up and prepared as soon as possible will be a massive benefit to your business for many years in the future, so make sure that you do so as soon as you possibly can.
Responsive websites perform better with the crawlers as they can just run and read the whole site; it also saves a lot of messing around and competing with you using two different websites to try and rank effectively. Now, by using a responsive design, you can just channel everything into one section and make sure everything is moving in the right direction thanks to the help of the (small pieces of) clarity that Google has finally provided us with.
So, if you’re still using a basic desktop/mobile version or you aren’t on one of these platforms yet, now is the time to consider a wholesale change to the world of responsive websites. They are the new golden child of Google, and if you want to hit the top spot in 2015 you need to consider making that change!