Things To Look Out For On Your Web Content
We all love to have websites that are clean, slick and operate just fine no matter what page you are on or what you are waiting to load. Unfortunately for many businesses, the style well outweighs the substance of the site. Your site can look as pretty and as vibrant as you want – without the right content, it’s never going to get anywhere fast.
The content has to be sharp, it has to be precise and most of all it has to be honest. When you are trying to promote your business the last thing you want to do is mislead anyone. After all, honesty is the best policy and as long as you’re content speaks truthfully and gives a fair perspective of what your clients are buying into or reading they will be likely to return.
So when it comes to getting web content created what should you be looking out for? There are many red flags that need to be checked for when it comes to your business. Some of the mistakes that can really ruin your content style and presentation are so small that you might not even consider them;
The Right Language
When your content is prepared, it’s important that you check it’s got the right spelling. The US and the UK, for example, have a difference in spelling and structure at certain times when writing, so it’s important to make sure that your site is using the right spelling of words for your target region and demographic.
Punctuation & Grammar
Your site must have totally perfect grammar, punctuation and presentation. Without this, it can make your presentation look effective and put question marks about your professionalism as well as your level of quality.
If your content writer makes many references to other events, companies and facts make sure you check them out. Sometimes, writers can just add things in because they sound good – this means you will be picking up the tab for this later down the line in the form of a libel lawsuit!
Making sure that your content is up to date both in terms of information and in terms of quality is very important. What you don’t want to have is gaps within the writing itself that takes away from its credibility in any capacity. Make sure every possible question and query is answered on your site – this is incredibly important for the long term as it saves you from answering the same question over and over and gives your clients all the info that they need.
Don’t make the mistake of duplicating content. Google will simply penalise your SEO rankings for this
Above are just a few tips, but of course, there is a lot more to writing great content – so if you feel you are not best placed to write it yourself, then ask someone else to do it for you 🙂