Here are a few great tips to bear in mind when creating your company logo
One thing that any business needs to have today is substance – it needs to have something more to it than a fancy design and some buzz words thrown in for good effect. One thing that falls into this category, too, is the design of a logo.
Most companies go with the first thought they can, or the most generic idea possible to try and keep it simple. The issue with this is that your logo is supposed to be one of the shining aspects of your overall presentation – it should be the first thing that pops into the mind of your customers when they think of you.
You always want to make sure that you are creating logos that look like they have a genuine connection and relation with whatever it is they are part of. They need to actually represent whatever it is that you do, usually in an easy to refer to way that’s easy to identify with and recognize. Of course, these are just standards to hit and the actual doing is a fair bit harder than knowing what you need to do.
Creating a good logo, and one that truly reflects your business, requires some genuine innovation on your part – if you are struggling to find that innovation, these simple ideas should help you move forward;
What Does Your Logo Answer?
You need to look deeper than whether or not the logo looks flash or fancy – it has to actually answer something about your business. For example, let’s say that you were a dentist. Well, your logo could represent the soothing relief or having a cracked tooth repaired. This is relevant and, for a talented designer, easy to represent in a unique and easy to remember fashion.
Ask yourself some questions about what your logo should try and represent – think of it like a quick sentence, a blurb in picture form. If you had to describe your business’ main reason for being in existence in 10 words, what would they be? This should help you create a basis for your logo.
Sketch It Out
Not every logo comes to you at the first time of asking – get the sketch book out and start creating plenty of little doodles. Even if you plan on outsourcing the final product, if you can sketch something even roughly representing what you want it can be easily done.
You don’t need to be an artist to get this right, just take your time and take a more basic approach to the sketch and you can have it enhanced and improved from there.
Keep It Simple
Of course, you should always make sure that your logos are nice and simple. An over the top logo will be useless most of the time as it can be too complex to be understood, or too flash to be taken legitimately.
Keep your logo to the above principle of being relevant and the quality itself will shine through. It has to give out a quick and easy to remember message, not tie your clients up in knots trying to describe it in the first place!